Black Lion Digital · Newcastle · Est. 2015
Say goodbye to
vanity metrics.
Bank results.
An acquisition agency that measures itself in one number: the revenue it generates for its clients. Over $100m so far.
Book an Acquisition Audit
The number we report on
Over 100 million dollars generated in client revenue
generated in client revenue since 2015, across the campaigns we have run.
- $2m+invested testing and validating what actually works
- 500+companies we have been instrumental in helping transform
- 2015established in Newcastle, where we still are
Black Lion Digital's own figures.
01 · What we sell
Enquiries, booked jobs and sales. That is acquisition.
Likes, reach and impressions are activity. They look like progress and they cost like it, and none of them pays an invoice or books a job. Acquisition is what we are paid to produce, so it is the number we report on.
02 · How we choose clients
If we don't believe we can beat your expectations, we won't take you on.
Over $2 million invested since 2015 testing what moves revenue, distilled into one system we run for a limited number of clients at a time.
03 · Why owners call us
An acquisition agency. Not a marketing upkeep service.
- 01Quote requests that go quiet before anyone rings them back.
- 02A phone that rings with the wrong jobs, in the wrong suburbs.
- 03An agency report full of reach and clicks, and not one invoice you can point to.
We built Black Lion around a different number: what each lead turned into. That is why the ledger below talks about installs won, deals closed and invoiced revenue, not reach.
See the system04 · What we run for you
Six services. One job: acquisition.
Traffic, pages and follow-up engineered together for consistent lead generation and high-calibre clients. The full acquisition system, run for you.
Learn moreCampaigns built on tactics we have spent substantial resources validating on Facebook, Instagram, TikTok and LinkedIn, aimed at buyers rather than browsers.
Learn moreHigh-intent demand captured at the moment someone is searching for what you do, managed by a team with a deep understanding of what it takes to win on the platform.
Learn moreTake the top of the results, then hold it. The work keeps going once the position is won, so competitors cannot overtake you.
Learn moreYour website is the ultimate salesperson, working 24 hours a day, 7 days a week. We design and build sites whose job is to make your audience choose you over the competition.
Learn moreThe techniques behind successful campaigns, taught straight to you or your team, so you stop spending time and money on strategies that do not produce results.
Learn more05 · The Apex Acquisition System
Two routes in. One summit.
We run the ads and we build the website. Both routes land in the CRM we build for you, which follows every enquiry through to the job and the invoice. Over $2 million of testing since 2015, distilled into one documented route to the top of your market.
How the Apex system worksThe figures on the climb are Premier Shipping Containers', through the CRM we built: 8,228 opportunities tracked, 1,685 deals won, $2.9M+ invoiced.
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Route 01 · The ads
Meta and Google, to a landing page built for the campaign
Quote requests from buyers in the suburbs you service, at a cost per lead you can see.
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Route 02 · The website
Built to convert, found on Google search and social
The salesperson on shift 24 hours a day, held at the top of the results by ongoing SEO.
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Camp · Where the routes meet
The CRM we built
8,228 opportunities trackedEvery enquiry from either route lands in one pipeline, so nothing is lost between the first call and the quote.
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Camp · Follow-up
Email follow-up, so nothing goes cold
Enquiries become booked work rather than a full inbox, and past clients come back for repeat business.
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Camp · Jobs won
Quoted, won, recorded
1,685 deals wonEach job is traced back to the ad or the search that started it, so budget scales against a known cost per job.
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Apex · Invoiced
The top of your market
$2.9M+ won deals through the systemConsistent acquisition, tracked to the dollar.
06 · The ledger
Jobs won. Deals closed. Revenue tracked.
Figures from our dashboards, client lead sheets and campaigns we ran ourselves, tallied August 2026. Revenue is tracked revenue, never total.
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Solar · Meta lead generation
Thomas Electrical & Solar
- 2,342leads since Apr 2023
- 131installs won
- $1.1M+tracked revenue
Their dashboard is wired straight into the job system, not just the CRM, so an install shows up as an install.
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Air conditioning · Meta lead generation · Review automation
Tozer Air Conditioning & Electrical
- 478leads since Nov 2023
- 21.2%lead to customer
- $52.68cost per lead
$290K+ invoiced from Meta-generated leads, attribution per our dashboard.
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Logistics · CRM build · Funnels · Meta
Premier Shipping Containers
- $2.9M+won deals through the CRM we built
- 1,685deals won
- 8,228opportunities tracked
Six pipelines: hire, sales, storage, modifications, reactivation and reviews. Every figure flowed through the system we built.
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Epoxy flooring · Lead generation · Remarketing
SAGE Epoxy Flooring
- 143leads in 6 months
- $385K+tracked revenue
Lead generation with remarketing behind it, over a six-month window.
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Four more marks
Different trades, same unit of measure.
- 1,206leads and 78 customers won
- $30average cost per lead
- 40%+more website conversions after the rebuild, our own measurement
- 48%conversion on a reactivation SMS send
- 1,206leads and 78 customers won
07 · In their words
Five stars, 59 times.
- Google review
Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.
Dean Sands
- Google review
Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.
Dom
- Google review
Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.
Jack Semken
- Google review
If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.
Daniel
- Google review
Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.
Michael Fernandez
- Google review
Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!
Jacob Allen
- Google review
The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!
Madison Eskbank
- Google review
The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.
info - All Design Construction
- Google review
Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.
James Berry
- Google review
Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing
Naomi Rodwell
- Google review
BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.
Dane Mason
- Google review
The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.
Justin Smith
- Google review
BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.
Peter Critch
- Google review
Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.
Rod Cooper
- Google review
In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.
Leigh
- Google review
Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.
Angela Cooper
- Google review
Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.
Sara Carney
- Google review
The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend
Nathan Wilson
- Google review
Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!
Matt Mingin
- Google review
I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.
Danny Curtis
- Google review
The black lion team have been fantastic in relation to growing my business. Highly recommend.
Stacy Munzenberger
- Google review
Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.
Luke Donnelly
- Google review
The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend
Ryan Houston
- Google review
Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them
Susan Matthews
Clients since 2015
500+ companies have worked with Black Lion since 2015.
08 · Websites
Built to work the night shift.
Your website is the ultimate salesperson, on shift 24 hours a day, 7 days a week. Six we have built. See all of the work.
Since 201509 · The founder
Meet Daniel Hersee.
Director and Strategy Specialist
Black Lion Digital was founded in 2015 as a web development agency building high-converting websites. It has since grown into Meta ads, Google Ads, SEO and email marketing, with the website still at the centre of every system we build.
Read the reviews above and you will notice how often Daniel is named: close to half of Black Lion's Google reviews mention him. That is how the agency has always run: the person who sets the strategy is the person you deal with.
Our growth strategies have been presented to NewsCorp Australia, QANTAS and HCF. Most days, though, you will find us at 28 Donald Street working on trade, service and e-commerce businesses like yours.
Book an Acquisition Audit
10 · The Acquisition Audit
Find out what your marketing should be returning.
We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.
0432 243 495