1. 01Agency
  2. 02The argument
  3. 03The hallmark
  4. 04The route
  5. 05Four parts
  6. 06The ledger
  7. 07Reviews
  8. 08The fit
  9. 09Questions
  10. 10The audit

Black Lion Digital · Agency · The Apex system

Digital marketing
in Newcastle,
across Australia.

Traffic, pages and follow-up, engineered together and run for you: Meta and Google ads, the website, the CRM and the follow-up behind it, measured in revenue won rather than reach.

Book an Acquisition Audit How it fits together

02 · The argument

Most marketing is bought in pieces. Acquisition is built as one.

An ad agency sells you traffic. A web designer sells you a page. Someone else sells you a CRM. Each one reports on its own piece, and each piece looks busy: clicks, visits, open rates. None of them is responsible for the invoice.

We sell the three together, as one system, because that is the only way any of them can be held to a result. Our approach is traffic growth, web page optimisation and follow-up that turns the enquiry into revenue, run by one team that owns the whole line.

A system can be held to one number. We count new clients, leads, appointments booked and purchases. We do not count impressions, reach, likes or comments.

See it struck as one
  1. 01

    Traffic

    Bought alone, it reports clicks

    Run inside the system: quote requests from buyers in the suburbs you service, at a cost per lead you can see.

  2. 02

    Pages

    Bought alone, they report visits

    Run inside the system: a page built for the campaign, so the click becomes an enquiry with a name and a number on it.

  3. 03

    Follow-up

    Bought alone, it reports open rates

    Run inside the system: every enquiry rung, quoted and followed up until it books, and recorded when it does.

03 · The Apex Acquisition System

Four punches. One hallmark.

A hallmark is never a single mark. It is a set, struck together into the metal, and the set is what proves what the bar is. Ours has four: each a service other agencies sell on its own, each struck into the same bar.

Struck together, they prove one thing: an ad became an invoice.

  1. MMeta Ads
  2. GGoogle Ads
  3. SSEO
  4. WWebsite Development

04 · The route

From the ad to the invoice.

One line runs through the four. A lead is made, it lands, it is caught, it is followed up and won, and it is invoiced. Every part of the system sits on that line, and so does every number we report.

What each client's line has returned is in the ledger below, by name.

  1. Meta and Google

    The lead is made

    Quote requests from buyers in the suburbs you service, at a cost per lead you can see. Built in your own ad account, never ours, so the asset stays yours.

  2. The landing page, or the website

    It lands

    A page built for the campaign, or the website we built to convert, held at the top of the results by ongoing SEO. The results do not depend on your existing site.

  3. The CRM we build

    It is caught

    Every enquiry from either route lands in one pipeline, so nothing is lost between the first call and the quote.

  4. Follow-up

    It is followed up and won

    Email follow-up, so nothing goes cold. Enquiries become booked work rather than a full inbox, and past clients come back for repeat business.

  5. The number we report on

    It is invoiced and counted

    Each job is traced back to the ad or the search that started it, so budget scales against a known cost per job. That is the number on our reports, and the number this agency measures itself by.

05 · Four parts

Each part is its own chapter.

One agency, four parts in the order a lead meets them, one CRM they all feed, and the only line that counts at the bottom. Each part gets a page of its own, written the way this one is: what it does inside the system, and what it has returned, by client name.

AgencyThe system, run for you
  1. Meta Ads
  2. Google Ads
  3. Search Engine Optimisation
  4. Website Development
The CRM and the follow-up
Revenue won

  1. 01 · Makes the lead · social

    Meta Ads

    Campaigns built on tactics we have spent substantial resources validating on Facebook and Instagram, aimed at buyers rather than browsers.

    Read about Meta Ads

  2. 02 · Makes the lead · search

    Google Ads

    Search ads only, for lead generation: high-intent demand captured at the moment someone is searching for what you do, managed by a team that knows what it takes to win on the platform.

    Read about Google Ads

  3. 03 · Keeps you found

    Search Engine Optimisation

    Take the top of the results, then hold it. The work keeps going once the position is won, so competitors cannot overtake you.

    Read about SEO

  4. 04 · Where the lead lands

    Website Development

    Your website is the ultimate salesperson, working 24 hours a day, 7 days a week. We design and build sites whose job is to make your audience choose you over the competition.

    Read about Website Development

06 · The ledger, in brief

What the system has returned, by name.

  1. Meta lead generation
    • 2,342leads since Apr 2023
    • 131installs won
    • $1.1M+tracked revenue
  2. Meta lead generation
    • 478leads since Nov 2023
    • 21.2%lead to customer
    • $52.68cost per lead
  3. CRM build · funnels · Meta
    • 8,228opportunities tracked
    • 1,685deals won
    • $2.9M+won deals through the CRM we built
  4. SAGE Epoxy FlooringLead generation · remarketing
    • 143leads in 6 months
    • $385K+tracked revenue
  5. Meta lead generation
    • 1,206leads since Mar 2023
    • 78customers won
  6. Lead generation
    • $30average cost per lead, a lookbook campaign

Figures from our dashboards, client lead sheets and campaigns we ran ourselves, tallied August 2026. Revenue is tracked revenue, never total.

See the full ledger

07 · In their words

Five stars, 59 times.

5.0

59 reviews on Google, every one of them five stars. Read them all

  • Google review

    Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.

    Dean Sands

  • Google review

    Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.

    Dom

  • Google review

    Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.

    Jack Semken

  • Google review

    If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.

    Daniel

  • Google review

    Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.

    Michael Fernandez

  • Google review

    Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!

    Jacob Allen

  • Google review

    The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!

    Madison Eskbank

  • Google review

    The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.

    info - All Design Construction

  • Google review

    Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.

    James Berry

  • Google review

    Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing

    Naomi Rodwell

  • Google review

    BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.

    Dane Mason

  • Google review

    The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.

    Justin Smith

  • Google review

    BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.

    Peter Critch

  • Google review

    Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.

    Rod Cooper

  • Google review

    In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.

    Leigh

  • Google review

    Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.

    Angela Cooper

  • Google review

    Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.

    Sara Carney

  • Google review

    The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend

    Nathan Wilson

  • Google review

    Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!

    Matt Mingin

  • Google review

    I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.

    Danny Curtis

  • Google review

    The black lion team have been fantastic in relation to growing my business. Highly recommend.

    Stacy Munzenberger

  • Google review

    Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.

    Luke Donnelly

  • Google review

    The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend

    Ryan Houston

  • Google review

    Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them

    Susan Matthews

08 · Who it is for

For businesses that can take more work.

Who we take on

Established businesses with the operational capacity to handle more enquiries than they get today. The industries we thrive in are construction, solar, real estate, coaches, ecommerce and online courses, and most of the owners we work with run trade businesses.

ConstructionSolarAir conditioningElectricalPaintingEpoxy flooringReal estateCoachesEcommerceOnline courses

Who we turn away

Startups and new businesses. Most do not yet have the operational capacity to keep up with the results, and the usual outcome is an overwhelmed sales team or broken operations.

And any business we are not confident about. If we do not believe we can beat your expectations and hit your goals, we do not take you on.

  1. An expert team in Newcastle

    Full-time Black Lion Digital staff do the work. Nothing is outsourced overseas.

  2. Highly communicative

    Regular, plain reporting on the numbers that matter, so you are never out of the loop.

  3. A dedicated consultant

    One marketing consultant assigned to your business, with a monthly meeting on Zoom or in person.

  4. Total responsibility

    We own the whole line, traffic, pages and follow-up, so there is no one else to blame.

  5. Data driven

    Decisions come from the numbers in your CRM and your ad account, not from guesswork.

  6. Transparent and honest

    Honest insights, no industry jargon, and every asset built in your own accounts.

09 · Questions owners ask

Straight answers.

By the metrics that lead to your goal: new clients, leads, appointments booked and purchases. We do not count impressions, reach, likes or comments. They feel good, and they do not grow your business.

No. Most startups and new businesses do not have the operational capacity to keep up with the results, and the usual outcome is an overwhelmed sales team or broken operations. We are the right fit once the business can take more work than it has.

No. Everything is built in your account, which you give us access to. We recommend never letting an agency own any of your marketing assets.

Yes. We recommend one, but the results do not depend on it. We build specific pages for each campaign, optimised to turn the click into an enquiry.

No. Everything is done by a full-time Black Lion Digital employee, and every business we partner with has a dedicated marketing consultant. The one exception is a specialist contractor for a rare job, such as custom coding.

Yes, once the relationship is established. Pay on performance can be per lead, per purchase, or a share of revenue or profit. We build trust first, then talk about it.

10 · The Acquisition Audit

Find out what your marketing should be returning.

We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.

0432 243 495

We will be in touch to confirm a time. No obligation.