Black Lion Digital · Results · Lead generation
The results.
By name.
With the source.
Lead generation and the systems behind it, for businesses you can look up: what each campaign cost per lead, what it produced and over what window, with the system every figure came from.
02 · The studies
Named clients. Counted leads.
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Air conditioning · Meta lead generation
Tozer Air Conditioning & Electrical
- $32.31a lead, Oct to Dec 2025, from $103.26 a year earlier
- 517quote requests since Nov 2023
- $230K+tracked revenue on 37 won jobs
Meta lead generation for an air conditioning installer in the Hunter since November 2023: quote requests for new systems, followed through to the job.
Sources: Tozer lead sheet and Meta Ads API, pulled 27 Oct 2026
Read the case study -
Biological farming · Meta lead generation
WormGro
- $22.32a lead, Jan to Mar 2025, from $42.02 a year earlier
- 1,250+leads since Mar 2023
- 78customers won
Meta lead generation for a biological soil product sold direct to farmers, since March 2023: the leads, the discovery calls and the customers won.
Sources: Meta Ads API and WormGro lead sheet, pulled 27 Oct 2026
Read the case study -
Solar · Meta lead generation
Thomas Electrical & Solar
- $43.06a lead, Jan to Mar 2026, from $136.03 a year earlier
- 90signed jobs in 12 months
- $2.46Msigned job value in the same 12 months
Meta lead generation for a solar and battery installer, counted past the lead to the design and the signed job, through a dashboard wired into their job system.
Sources: Meta Ads API, pulled 27 Oct 2026, and Pylon, 15 Sep 2025 to 14 Sep 2026
Read the case study -
Skip bin hire · Google Ads
SWAT Bins
- 293leads since Jun 2025
- $60.02average cost per lead
- +40%leads, Jul to Sep 2026 against 2025
Google search ads for a skip bin hire business across Newcastle and Lake Macquarie since June 2025: calls and quote requests, counted as they come in.
Source: Google Ads API, pulled 27 Oct 2026
Read the case study -
Shipping containers · Meta lead generation · CRM build
Premier Shipping Containers
- $34.80a Meta lead, Oct to Dec 2025, from $240.50 in Apr to Jun 2025
- $3.4M+won deals through the CRM we built
- 1,900+deals won
Meta lead generation for a container business's hire and sales, and the CRM behind every enquiry, with each won deal counted where it closed.
Sources: Meta Ads API, Premier’s CRM and dashboard database, pulled 27 Oct 2026
Read the case study -
Towing · Google Ads · Website
Evolution Towing & Recovery
- $47.09a quality lead, against $67.05 for the setup it replaced
- 66quality leads in the first six weeks
- 17calls from the landing page
Google search ads for an owner-operated tilt-tray towing business in Singleton, counting only the calls of 30 seconds or more and the form enquiries as leads.
Source: Google Ads API (call records and conversions), pulled 27 Oct 2026
Read the case study -
Childcare · Meta lead generation · Landing pages
Jenny’s Early Learning Centre
- 31centre tours booked, from 83 leads, 10 Jan to 18 Feb 2026
- 11children enrolled, and 5 waitlisted, by 23 Mar 2026
Meta lead generation and landing pages for a group of childcare centres in regional Victoria, judged on the tours families booked and the children enrolled.
Source: Jenny’s HubSpot pipeline, as recorded in Black Lion Digital’s campaign notes, 18 Feb and 23 Mar 2026
Read the case study -
Electrical · Google Ads
DJM Electrical & Solar
- $101.94a lead, Jan to Mar 2026, from $199.66 in the same quarter a year earlier
- 44leads in Jan to Mar 2026, from 22, on about the same spend
- $107.05a lead over Dec 2025 to May 2026, from $187.38 a year earlier
Google search ads for an electrician and solar installer in Warners Bay, on the same budget, January to March 2026 against the same quarter a year earlier.
Source: Google Ads API, customer 6575928982, pulled 28 Oct 2026
Read the case study -
Fitness · Meta lead generation · CRM build
Sunrise Fitness
- 74Meta leads, Dec 2025 to Sep 2026, from 15 in the same months a year earlier
- $185.65a lead over the same ten months, from $543.52 a year earlier
- 26leads in Jul to Sep 2026, from 3 in the same quarter of 2025
Meta lead campaigns, a trial landing page and a CRM linked to the member system, for a group training gym in Adamstown, December 2025 to September 2026 against the same months a year earlier.
Source: Meta Ads API, account 601439927138035, pulled 27 Oct 2026
Read the case study -
Building · Meta lead generation
All Design Construction
- $8.92a lead on the free Lookbook, 7 Mar to 8 Apr 2024
- 236Lookbook leads over the campaign’s whole run
- $12.01a lead across the account, Dec 2023 to Apr 2024, on 341 leads
Meta lead magnets for a Newcastle residential builder, a free home Lookbook and a Dream Home Checklist, December 2023 to April 2024.
Source: Meta Ads API, account 1605358763329559, pulled 27 and 28 Oct 2026
Read the case study -
Painting · Meta lead generation
Tony Isgrove’s Paint and Decorate
- $48.12a lead on the epoxy campaign, Jan to Mar 2025, from $108.03 in its launch month
- 57leads on the epoxy campaign, Jan to Mar 2025
- 67leads in the campaign’s first four months, Dec 2024 to Mar 2025, at $57.06
Meta lead campaigns for a Sydney painting company, starting with a residential epoxy flooring offer: its launch month against the three months after.
Source: Meta Ads API, account 209939917602271, pulled 27 Oct 2026
Read the case study -
Wagering · SMS reactivation · CRM build
EliteBet
- 48%conversion on a reactivation text send, the send before Aug 2026
An AI text concierge that writes to past customers one to one and answers their replies, for an Australian-owned online bookmaker in Sydney.
Source: Black Lion Digital, the reactivation send before August 2026
Read the case study
03 · In their words
Five stars, 59 times.
- Google review
Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.
Dean Sands
- Google review
Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.
Dom
- Google review
Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.
Jack Semken
- Google review
If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.
Daniel
- Google review
Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.
Michael Fernandez
- Google review
Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!
Jacob Allen
- Google review
The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!
Madison Eskbank
- Google review
The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.
info - All Design Construction
- Google review
Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.
James Berry
- Google review
Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing
Naomi Rodwell
- Google review
BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.
Dane Mason
- Google review
The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.
Justin Smith
- Google review
BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.
Peter Critch
- Google review
Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.
Rod Cooper
- Google review
In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.
Leigh
- Google review
Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.
Angela Cooper
- Google review
Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.
Sara Carney
- Google review
The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend
Nathan Wilson
- Google review
Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!
Matt Mingin
- Google review
I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.
Danny Curtis
- Google review
The black lion team have been fantastic in relation to growing my business. Highly recommend.
Stacy Munzenberger
- Google review
Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.
Luke Donnelly
- Google review
The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend
Ryan Houston
- Google review
Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them
Susan Matthews
04 · The Acquisition Audit
Find out what your marketing should be returning.
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