1. 01DJM
  2. 02The story
  3. 03Quarter by quarter
  4. 04More results
  5. 05Reviews
  6. 06The audit

Results · Electrical · Google Ads

Twice the leads,
half the cost,
year on year.

Google search ads for an electrician and solar installer in Warners Bay, on the same budget, January to March 2026 against the same quarter a year earlier.

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02 · The story

Same budget, twice the leads.

The business

DJM Electrical & Solar is an electrician and solar installer in Warners Bay, serving Newcastle and Lake Macquarie, with solar and battery installs alongside its electrical work.

The problem

The business needed more homeowners calling and filling in forms from Google search, and an account that could tell a real call or form from a click.

What we built

A Google search campaign from October 2024, with tracking that counts only two things as a lead: a call from the ad, and a form that reaches the thank-you page. Monthly reporting on both, and review and follow-up automation in the CRM.

What happened

In January to March 2026 the campaign brought 44 leads at $101.94 each, against 22 at $199.66 in the same quarter a year earlier, on $4,485.16 of spend against $4,392.57. Over the six months from December 2025 to May 2026 it was $107.05 a lead on 84 leads, against $187.38 on 45 a year earlier.

03 · Quarter by quarter

Cost per lead, quarter by quarter.

Google’s cost per lead in each calendar quarter, the search campaign alone, counting calls from the ads and forms that reach the thank-you page.

$0$50$100$150$200Jan 25Jan 26 $200$102
Google Ads API, customer 6575928982, pulled 28 Oct 2026. Quarters from January 2025 to March 2026.
The figures as a table
QuarterCost per leadLeadsSpend
Jan to Mar 2025$20022$4,393
Apr to Jun 2025$15729$4,552
Jul to Sep 2025$15729$4,566
Oct to Dec 2025$11839$4,593
Jan to Mar 2026$10244$4,485

04 · More results

Other businesses. Same ledger.

All results

05 · In their words

Five stars, 59 times.

5.0

59 reviews on Google, every one of them five stars. Read them all

  • Google review

    Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.

    Dean Sands

  • Google review

    Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.

    Dom

  • Google review

    Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.

    Jack Semken

  • Google review

    If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.

    Daniel

  • Google review

    Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.

    Michael Fernandez

  • Google review

    Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!

    Jacob Allen

  • Google review

    The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!

    Madison Eskbank

  • Google review

    The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.

    info - All Design Construction

  • Google review

    Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.

    James Berry

  • Google review

    Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing

    Naomi Rodwell

  • Google review

    BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.

    Dane Mason

  • Google review

    The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.

    Justin Smith

  • Google review

    BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.

    Peter Critch

  • Google review

    Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.

    Rod Cooper

  • Google review

    In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.

    Leigh

  • Google review

    Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.

    Angela Cooper

  • Google review

    Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.

    Sara Carney

  • Google review

    The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend

    Nathan Wilson

  • Google review

    Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!

    Matt Mingin

  • Google review

    I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.

    Danny Curtis

  • Google review

    The black lion team have been fantastic in relation to growing my business. Highly recommend.

    Stacy Munzenberger

  • Google review

    Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.

    Luke Donnelly

  • Google review

    The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend

    Ryan Houston

  • Google review

    Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them

    Susan Matthews

06 · The Acquisition Audit

Find out what your marketing should be returning.

We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.

0432 243 495

We will be in touch to confirm a time. No obligation.