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- Keyword research
- On-page
- Technical
- Content
Black Lion Digital · Search Engine Optimisation · Part 03 of the system
Take the top
of the results.
Then hold it.
Keyword research, on-page, technical and content work that takes the top of Google's results for what you do, then keeps going to hold the position once it is won. Organic leads, without paying for each click, counted in the same ledger as everything else we run.
02 · Two ways to the top
Ads rent the top of the page. SEO earns it.
A search ad holds the top slot for exactly as long as you pay for it. Stop, and the slot goes to whoever bids next. An organic ranking is different: it is earned by the site itself, through the work done on it, and the clicks it brings are not paid for one by one.
Google Ads can deliver quick results. SEO is the slower, longer-lasting half: three to six months to noticeable improvement, then a position that keeps producing without a budget behind every click. That is why the two are not rivals.
SEO does not suit every business. Its return depends on search volume, competition and how your audience searches, and we look at your market before we recommend it.
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01
Rented: the ad at the top
Search ads · There for as long as you payA text ad above the results, bought per click and gone the day the budget stops. Fast, and the right first move for many businesses; the kind the Google Ads page is about.
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02
Earned: the ranking beneath it This page
Organic · Earned by the site, kept by the workThe result Google places there on merit. Slower to win, free of a cost per click once won, and worth holding because every competitor in your area wants it too.
03 · The hold
Taken, then held.
Being found is not an event. It is a position on a results page that every competitor in your area is also working toward, and the work that takes it is not the work that keeps it. Here is both, on the results page for what you do.
The position is taken by the work, and kept because the work does not stop. What it returns is the enquiry that arrives without a click being bought: the buyer searched, found you first, and got in touch.
04 · Where it sits
Part three of four.
SEO keeps you found by the people who are already looking, without paying for each of them. The rest of the system takes it from there: the page they land on, the CRM that catches the enquiry, the follow-up that books it, and the invoice that counts it. One agency runs the whole line, so no part can hide behind another.
AgencyThe system, run for you
- Meta Ads
- Google Ads
- Search Engine OptimisationThis page
- Website Development
The CRM and the follow-up
$Revenue won
05 · The ledger, SEO
Kept at the top, in his words.
The results that we've got has really kept us #1 on Google. We're getting a lot of Facebook inquiries from new clients and we've also moved into new markets as well.
Rankings are counted in the same ledger as everything else we run: leads, appointments booked and tracked revenue, by client name. Organic traffic and keyword positions tell us the work is landing; on their own they are not the result.
See the full ledger06 · How we run it
Your site. Their searches. One ledger.
Six things that are true of every SEO engagement we run, whatever the business sells.
- 01On your website
The work is done on your own site, so the position it earns is yours. There is no account to switch off and nothing of ours in the way.
- 02Four kinds of work
Keyword research first, for the searches that mean someone wants the job done. Then on-page (titles, descriptions, headers, images), technical (easy to crawl and index) and content.
- 03Nothing for you to write
We do not need you to write any extra content to improve your rankings. Extra content can help, and we can supply it for most common industries, but it is not essential to a high return.
- 04Three to six months
SEO is a long-term strategy. Noticeable improvement in rankings and organic traffic typically takes three to six months, depending on how competitive your industry is and the state of your site.
- 05Then held
Once a position is won, the work does not stop. The same SEO that took the top of the results keeps it there, so competitors cannot overtake you. Taking the position is half the job; keeping it is the other half.
- 06Measured in leads
Organic traffic, keyword rankings and conversion rates tell us the work is landing. The result is counted in leads, appointments booked and purchases, in the same ledger as everything else we run.
SEO does not suit every business. Its return depends on search volume, competition and how your audience searches. We look at your market and your goals before we recommend it, and if the numbers are not there we say so and point you at the source that fits, which is often search ads.
07 · In their words
Five stars, 59 times.
5.0
- Google review
Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.
Dean Sands
- Google review
Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.
Dom
- Google review
Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.
Jack Semken
- Google review
If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.
Daniel
- Google review
Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.
Michael Fernandez
- Google review
Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!
Jacob Allen
- Google review
The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!
Madison Eskbank
- Google review
The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.
info - All Design Construction
- Google review
Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.
James Berry
- Google review
Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing
Naomi Rodwell
- Google review
BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.
Dane Mason
- Google review
The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.
Justin Smith
- Google review
BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.
Peter Critch
- Google review
Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.
Rod Cooper
- Google review
In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.
Leigh
- Google review
Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.
Angela Cooper
- Google review
Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.
Sara Carney
- Google review
The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend
Nathan Wilson
- Google review
Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!
Matt Mingin
- Google review
I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.
Danny Curtis
- Google review
The black lion team have been fantastic in relation to growing my business. Highly recommend.
Stacy Munzenberger
- Google review
Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.
Luke Donnelly
- Google review
The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend
Ryan Houston
- Google review
Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them
Susan Matthews
08 · Questions owners ask about SEO
Straight answers.
SEO is a long-term strategy, and results take time to show. Typically it takes three to six months to see noticeable improvement in rankings and organic traffic. The time frame varies with the competitiveness of your industry and the quality of your website's content and technical foundation.
No. We do not need you to write any additional content to improve your rankings. Extra content can help, and we can supply it for most common industries, but it is not essential to generating a high return on investment.
It can be tailored to almost any business or industry, but how well it works depends on search volume, competition and how your audience searches. A proper look at your market and your goals tells us whether SEO is the right approach for you, and we will say so either way.
Need leads sooner? Read about Google AdsGoogle Ads can deliver results quickly. SEO takes longer and lasts, because the position it earns does not switch off when a budget does. They are not rivals, and the audit tells you which fits your market, your timeline and your numbers, or whether it is both.
Organic traffic, keyword rankings and conversion rates tell us the work is landing. The result is counted the way everything else we run is: leads, appointments booked and purchases, and what each one cost. You get regular reports either way.
On purpose. The team follows industry news, takes part in professional forums and keeps up ongoing training, so the strategy moves when Google does rather than after a position has been lost.
09 · The Acquisition Audit
Find out what your marketing should be returning.
We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.
0432 243 495