Black Lion Digital · Website Development · Part 04 of the system
The salesperson
who never
clocks off.
A website designed and written to make the visitor choose you over the competition, then built, tested and launched by the team that runs the rest of your system. On shift 24 hours a day, 7 days a week, and counted in the enquiries it sends, in the same ledger as everything else we run.
02 · Two kinds of website
An online business card, or a salesperson.
Every lead ends up on your website. The ad they clicked, the result they found, the name a mate gave them: all of it lands on the same pages, and the pages decide whether they get in touch or go back to the list and try the next name.
A site that only shows you exist leaves that decision to chance. A site built as a salesperson is written to make the case, designed to be believed and laid out so the next step is obvious, on a phone at ten at night as much as on a desk at ten in the morning.
Our results do not depend on your existing site. The campaigns we run land on pages built for them, so a website build is for the business that wants the asset itself, not a condition of working with us.
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01
The online business card
Template · Says you existA page with the phone number on it, built from a template and replaced in a couple of years. It confirms you are real, and leaves the choice to the visitor.
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02
The salesperson This page
Bespoke · Written and built to convertDesigned and written for your business, to make the visitor choose you over the competition and get in touch, and built so you can keep it yourself after launch.
03 · The shift
On shift all night.
Your office closes at five. The people deciding who to call keep going: on the couch, on a phone, with two or three sites open at once. Here is what the website does with them while nobody is at work.
Each visitor read the case, saw the proof and got in touch, and the enquiries were waiting in the morning. That is the job the site is built for, and the one it is measured on.
04 · Where it sits
Part four of four.
The website is where every lead lands, whichever source made it: the Meta ad, the search ad, the ranking, the referral. The rest of the system runs either side of it: the traffic that brings the visitor, the CRM that catches the enquiry, the follow-up that books it, and the invoice that counts it. One agency runs the whole line, so no part can hide behind another.
- Meta Ads
- Google Ads
- Search Engine Optimisation
- Website DevelopmentThis page
05 · The ledger, websites
Same visitors. More of them buying.
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Website rebuild · ecommerceAn ecommerce site rebuilt around the way its customers actually buy, on the traffic it already had. No extra ad spend went into lifting the number.
- 40%+more website conversions after the rebuild
Our own measurement.
Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.
The work
Before, and after.
Six sites as we found them and as we left them. Drag the line, or let it settle.
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Thomas Electrical & SolarSolar and electrical · Gold Coast -
All Design ConstructionConstruction -
Eagle Development GroupCommercial fitouts and building -
PJP HomesHome builder -
DJM Electrical NSWElectrical · Newcastle -
Somerford Raw & NaturalPet food · ecommerce
The gallery
Built to work the night shift.
Your website is the ultimate salesperson, on shift 24 hours a day, 7 days a week. Six we have built.
06 · How we build it
Six stages, one site.
The same six stages for every website we build, from the first meeting to the day it goes live, whatever the business sells.
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01Kickoff meeting
We get to know the business, the outcome the site has to produce and the brand assets you already have: images, content, ambitions. That is the roadmap.
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02The homepage first
Every brand is different, so a template never quite fits. We design your homepage from scratch, then fine-tune it with you until it is right. It sets the standard for every page after it.
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03Design and copy
The rest of the site follows: designed for the way people actually use it, with copy written to speak to your ideal client and built for search, supplied by you or written by us.
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04Development
With the designs approved we build the site on a staging platform, where your feedback guides the finishing. Nothing goes live until you have signed it off.
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05Pre-live review
The last look: every page, every function and every word checked on phones, tablets and desktops before launch.
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06Launch day
The site goes live, our post-live checks run, and you get a training session on keeping it yourself, so you are not tied to a developer for small changes. Every site carries a 60-day warranty.
Not for every business.
From kickoff to live is roughly 10 to 12 weeks, with a 60-day warranty on every site. If all you want is a template with your logo on it, we are not the right fit.
07 · In their words
Five stars, 59 times.
- Google review
Honestly, we couldn’t be happier with Black Lion Digital. From the very beginning, they were great to deal with and made the whole process really easy.
Dean Sands
- Google review
Black Lion Digital recently designed and built my new website. Choosing them was one of the best decisions I have made. I found them to be very professional and easy to deal with and they made the whole process very simple.
Dom
- Google review
Danny and the team did an excellent job on redesigning and re structuring my website and online store. This has resulted in more sales and more business for my company.
Jack Semken
- Google review
If you're a business owner in Newcastle looking for a results-driven digital marketing agency, Black Lion Digital is the one to trust.
Daniel
- Google review
Danny & Black Lion Digital have helped me cut through the noise and confusion surrounding marketing that has been nearly impossible to penetrate as a small business owner.
Michael Fernandez
- Google review
Danny and his team are absolutely incredible! Such communicative and honest people with an eye for detail. Service is unparalleled here, I would never use anybody else!
Jacob Allen
- Google review
The team at Black Lion Digital are amazing at what they do! They take the hassle out of marketing and make it super simple and easy. If you're on the hunt for an expert marketing team, look no further!
Madison Eskbank
- Google review
The team at Black Lion did a fantastic job of our website rebuild - from strategy to design, subject matter expertise through customer service! I highly recommend their services.
info - All Design Construction
- Google review
Danny & the team did an excellent job on my website design. Came to me recommended and would recommend myself. Class act.
James Berry
- Google review
Daniel and his team provided a very informative and interactive marketing workshop. They assisted us every step of the way and made us feel confident in moving forward with our business marketing
Naomi Rodwell
- Google review
BLD created our website from scratch and has provided an huge amount of technical assistance to get us up and running. Highly Recommended!.
Dane Mason
- Google review
The team at Black Lion go above and beyond. Their level of detail and ability to easily explain and guide me through explaining everything has been very helpful. I am very grateful.
Justin Smith
- Google review
BLD has been incredibly supportive in helping us hit our targets. Their team possesses a diverse skill set, seamlessly moving from brainstorming to execution in no time.
Peter Critch
- Google review
Black Lion Digital has been an absolute game-changer for The Movement Collective! Their expertise in digital marketing, branding, and strategy has helped us reach more people, grow our community, and streamline our online presence.
Rod Cooper
- Google review
In a industry that feels like a bunch of "used car salesmen" black lion were the few that actually declined my business because they couldn't help to their maximum potential. Unheard of! They referred me to another specialist.
Leigh
- Google review
Danny has been incredibly helpful and professional. His website and digital marketing knowledge is second to none. He is very prompt to respond to any questions and feedback along the way.
Angela Cooper
- Google review
Danny and his team at Black Lion Digital has been instrumental in helping me clearly convey my mission, brand values and create a clear marketing strategy for Desert Lily Vintage.
Sara Carney
- Google review
The team at black lion are always on top of our content, we get our matrix each month which is great to see. Highly recommend
Nathan Wilson
- Google review
Black Lion Digital have been fantastic to deal with and always willing to help with anything that comes up. I absolutely recommend their digital marketing services!
Matt Mingin
- Google review
I’ve been with Black Lion Digital for several years now. Daniel and his team are very professional and take a lot of pride in their work.
Danny Curtis
- Google review
The black lion team have been fantastic in relation to growing my business. Highly recommend.
Stacy Munzenberger
- Google review
Incredible knowledgeable with the ability to simply everything you need for powerful and effective social media marketing. Could not recommend Danny and his team enough.
Luke Donnelly
- Google review
The whole team at Black Lion Digital have been world class and extremely knowledgeable and forward thinking. I highly recommend
Ryan Houston
- Google review
Excellent service nothing was a problem especially from Georgina and Daniel I would highly recommend them
Susan Matthews
08 · Questions owners ask about a website
Straight answers.
A website can run from one page to hundreds, and everything we build is designed for the business in front of us, so there is no price list. We scope it, then quote it. We treat a website as an investment that returns rather than a cost, and if you want a cheap, templated site that will need replacing in a couple of years, we are not the right fit.
It depends on the size of the site. For our team to write, design, develop and test a new website from scratch, roughly 10 to 12 weeks. An express build is possible at extra cost, within limits, so the quality holds.
Yes. The majority of your visitors will be on a phone, so every website we build is responsive for mobile, tablet and desktop, and it is checked on all three before it goes live. We do not build template sites, so if you need a custom feature or function, we learn what the business needs and build it.
Every site comes with a free 60-day warranty: if anything technical breaks, short of you breaking it on purpose, we fix it. We can host it, and we have web care plans if you want someone maintaining it. You also get training on keeping it yourself, so you are not handcuffed to a developer for small changes.
No. Our results do not rely on your website: the campaigns we run land on pages built specifically for them. A website build is for the business that wants the asset itself, and the two fit together when you do.
How the whole system fits togetherYes. Every site we build goes through the same four kinds of work, keyword research, on-page optimisation, technical SEO and content, so it is easy for search engines to crawl and index and speaks the language your buyers search in from day one. If being found on Google matters to you, the ongoing SEO service pairs with it.
Read about SEO
09 · The Acquisition Audit
Find out what your marketing should be returning.
We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.
0432 243 495