1. 01WormGro
  2. 02The story
  3. 03Quarter by quarter
  4. 04In their words
  5. 05More results
  6. 06Reviews
  7. 07The audit

Results · Biological farming · Meta lead generation

1,250+ leads,
78 customers,
from Meta.

Meta lead generation for a biological soil product sold direct to farmers, since March 2023: the leads, the discovery calls and the customers won.

Book an Acquisition Audit All results

02 · The story

Farmers asking, then buying.

The business

WormGro sells biological soil products to farmers, direct, from Gin Gin in Queensland.

The problem

Leads were coming in, but the business was struggling to get them on the phone.

What we built

The Bio Farming Blueprint Meta campaign from March 2023, a soil-test landing page, a rebuilt CRM pipeline with nurture sequences and lead alerts, an opt-in calendar for discovery calls, and a sales proposal the team sends after the call.

What happened

1,255 leads to 27 October 2026, almost all from Meta ads, and 78 customers won from them. The cost per lead went from $42.02 in January to March 2024 to $22.32 in the same quarter of 2025, on 160 leads against 65, and averaged $26.78 over the twelve months to September 2025.

03 · Quarter by quarter

Cost per lead, quarter by quarter.

Meta's own cost per lead in each calendar quarter, every campaign on the account.

$0$10$20$30$40$50Oct 23Jan 24Jan 25 $42.02$22.32
Meta Ads API, account 584973450159978, pulled 27 Oct 2026. Quarters from October 2023 to September 2025.
The figures as a table
QuarterCost per leadLeadsSpend
Oct to Dec 2023$41.7670$2,923
Jan to Mar 2024$42.0265$2,731
Apr to Jun 2024$33.6981$2,729
Jul to Sep 2024$36.0882$2,959
Oct to Dec 2024$46.8184$3,932
Jan to Mar 2025$22.32160$3,572
Apr to Jun 2025$24.56148$3,635
Jul to Sep 2025$22.79161$3,670

04 · In their words

In their words

I've found the planned discovery calls to have a higher conversion, so well worth it.

Peter Critch, WormGroEmail to Black Lion Digital, 10 March 2026

05 · More results

Other businesses. Same ledger.

All results

06 · In their words

Five stars, 59 times.

5.0

59 reviews on Google, every one of them five stars. Read them all

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07 · The Acquisition Audit

Find out what your marketing should be returning.

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