02 · The story
Calls and quotes, at a steady cost.
The business
SWAT Bins hires out skip bins across the Newcastle area, through to the top of Lake Macquarie.
The problem
Skip bins are booked when the job is on, from whoever turns up in the search and answers, so the ads have to be there for the right suburbs and bin sizes and be easy to call from.
What we built
Google search campaigns from June 2025, counting calls from the ads, calls from the website and quote forms as leads; and the website's ongoing care.
What happened
293 leads to 27 October 2026 on $17,585 of spend, $60.02 a lead: 138 quote forms, 123 calls from the website and 32 calls from the ads. July to September 2026 brought 66 leads against 47 in the same quarter of 2025, at $63.78 a lead against $67.59. From 30 September to 23 October 2026 the cost came down to $40.05 a lead, on 30 leads.
