02 · The story
Past the lead, to the signed job.
The business
Thomas Electrical & Solar designs and installs solar and batteries from Molendinar on the Gold Coast.
The problem
A solar lead is only worth something once it books a design and signs, so the campaigns had to be judged on signed jobs, not on leads.
What we built
Meta lead generation from April 2023, led since September 2025 by the Game Plan offer, and a dashboard wired into their SimPro job system through Pylon, so every lead is followed to the design and the signed job.
What happened
In the twelve months to 14 September 2026, AU$111,755 of Meta spend brought 1,650 leads, 528 designs and 90 signed jobs worth AU$2,455,972. One Game Plan ad alone signed 51 jobs. On Meta's own count the cost per lead went from $136.03 in January to March 2025 to $43.06 in the same quarter of 2026, on 654 leads against 101.
