1. 01Jenny’s
  2. 02The story
  3. 03More results
  4. 04Reviews
  5. 05The audit

Results · Childcare · Meta lead generation · Landing pages

31 centre tours
booked in under
six weeks.

Meta lead generation and landing pages for a group of childcare centres in regional Victoria, judged on the tours families booked and the children enrolled.

Book an Acquisition Audit Visit Jenny’s

02 · The story

Past the enquiry, to the tour.

The business

Jenny’s Early Learning Centre runs childcare centres in regional Victoria, across Bendigo, Ballarat and Geelong.

The problem

A childcare enquiry is only worth something once the family tours a centre, and when we started, the website tracked no lead event and its Meta pixel fired twice, so the campaigns had to be judged on tours booked and enrolments rather than on Meta’s lead count.

What we built

Tracking fixes and thank-you pages; a landing-page subdomain with split-tested pages; two campaign types, a landing page and a Meta instant form, for each of Bendigo, Ballarat and Geelong, live from 10 January 2026; video and static ad briefs; HubSpot deals created from form leads through Make; and a lead sheet and Looker report tracking tours booked, tours completed and enrolments.

What happened

From 10 January to 18 February 2026 the campaigns brought 83 leads into Jenny’s pipeline, and 31 of them booked a centre tour. By 23 March, 11 children were enrolled and 5 were on a waitlist.

03 · More results

Other businesses. Same ledger.

All results

04 · In their words

Five stars, 59 times.

5.0

59 reviews on Google, every one of them five stars. Read them all

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    info - All Design Construction

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  • Google review

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  • Google review

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  • Google review

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    Susan Matthews

05 · The Acquisition Audit

Find out what your marketing should be returning.

We take on a limited number of Acquisition Audits each month. We review how you get customers today and show you what we would do differently.

0432 243 495

We will be in touch to confirm a time. No obligation.