02 · The story
Launch month, then the next three.
The business
Tony Isgrove’s Paint and Decorate is a Sydney painting company working across the Lower North Shore, Northern Beaches and Eastern Suburbs, on strata buildings, schools, aged care and family homes.
The problem
The business wanted a steady run of residential enquiries from Facebook and Instagram, built on one clear offer.
What we built
A Meta lead campaign for residential epoxy flooring from December 2024, with three ad copies tested against two images, then a residential painting campaign from March 2025, and an automated review request for the business.
What happened
The epoxy campaign cost $108.03 a lead in its launch month, December 2024. Across the next three months, January to March 2025, it brought 57 leads at $48.12 each, and over its first four months 67 leads at $57.06.



