02 · The story
From a trickle to a flow.
The business
Sunrise Fitness is a group training gym in Adamstown, Newcastle, running full-body functional classes for all fitness levels, with a free seven-day trial for new members.
The problem
Its Facebook and Instagram ads were bringing in very few enquiries: 15 leads in the ten months to September 2025. It needed a steady flow of trial requests, and a way to follow each one from the ad to the front desk.
What we built
Meta lead campaigns from December 2025, starting with a New Year campaign and moving to a Fresh Start trial offer, with the offer, hooks and videos written for it; a new trial landing page, later split-tested against a second design; a GoHighLevel CRM connected to the gym’s member system, with lead follow-up, a past-member reactivation workflow and automated review requests; and monthly organic social content.
What happened
From December 2025 to September 2026 the Meta account brought 74 leads on $13,738.19 of spend, $185.65 each. In the same ten months a year earlier it brought 15 on $8,152.74, $543.52 each. Spend rose 69% and leads rose nearly five times. In July to September 2026 alone it brought 26 leads, against 3 in the same quarter of 2025.
