02 · The story
Quote requests, counted to the job.
The business
TOZER Air Conditioning & Electrical installs and services air conditioning across Newcastle and the Hunter from Beresfield. Almost all the work the campaigns bring in is new system installs rather than servicing.
The problem
Tozer wanted homeowners across Newcastle, Lake Macquarie, Maitland, Port Stephens and the Hunter asking for a free quote before the summer peak, and a way to follow each request through to an installed system.
What we built
Meta lead generation from November 2023, starting with a Daikin quote campaign and moving on to the Spring Quote Pack and the winter campaigns. A landing page for the quote, lead alerts and a chat widget in the CRM, a link into their AroFlo job system, automated review requests, monthly reporting, and in August 2026 a dashboard that follows a lead to the job.
What happened
With the Spring Quote Pack running from September 2025, the cost per lead went from $103.26 in October to December 2024 to $32.31 in the same quarter of 2025, on 141 leads against 23, and averaged $34.61 over the six months to February 2026. Across the account, 517 quote requests in Tozer's lead sheet to 27 October 2026 and $230,566 of tracked revenue on the 37 won jobs that carry a value. The best single ad, a reviews video, brought 231 leads at $36.03 each.
